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For this project we had to create a branding for Owen Bryce. Our team had to make things such as logo, Website prototype, content strategy and brand guide.
What did we want to achieve: We wanted to make all the things that Owen Bryce needed for his branding. Things like logo that represents his personality, a website prototype that matches his style, content strategy and a brand guide that explains how to use the logo and the colors.
What did we do: For the logo, each of us made a sketch of a logo that we thought would match Owen's personality. We then chose the best ones and made a presentation for Owen Bryce. For the website prototype, we made a Figma prototype that shows how the website would look like. We also made a brand guide that explains how to use the logo usage, colors and typography. And finally for the content strategy, we made merch and posters that Owen Bryce could use to promote his brand.
How did we achieve it: We achieved all these things by getting feedback from our teachers and from Owen Bryce and doing interviews with the target audience. Constantly communicating with Owen Bryce and presenting him our itearations and getting his feedback on what he liked and what he didn't like. Also communicating with team members and dividing the tasks between us so that we could finish the project on time.
What did I do: During this project I mainly worked on content strategy and research on what content strategy is, how to make it and what it includes.
How did I do it: I didn't really know what a content strategy and how to make it, so I did some research on what a content strategy is and how to make it. I found out that content strategy includes things like brand voice, brand personality and core values. From doing research, I found out that brand voice is how a brand communicates with its audience and core values are the principles that a brand stands for. I also found out that it can include merch so people could recognize the brand and posters that promote the brand. Content strategy source.
How did I achieve it: I achieved it by doing research on what a content strategy is and how to make it. I also asked for feedback from my team members and what more should I add and what should I remove.
Conclusion: I got a better understanding of what a content strategy is and how to make it. I also got a better understanding of how to communicate with team members and importance of getting feedback from them. Besides that I got to use adobe illustrator to make logos for the content strategy.